The Story Behind Pulse: Why We Chose the Name

When we first started building Pulse Reviews, we knew we didn’t just want to make another review management tool. We wanted to create something that truly reflected what online reputation means to a business - something alive, evolving, and at the very core of your success. That’s how Pulse got its name.

At its heart, your online reviews are more than stars on a page, they’re the rhythm of your reputation. They tell the world how your customers really feel about you. Every comment, every rating, every bit of feedback is a heartbeat, together forming the pulse of your business.

Reputation First, Business Follows

We believe that reputation isn’t a byproduct of business success, but the foundation of it. Your reputation is your company. That’s why we built Pulse to help businesses keep their finger on that vital sign - to understand it and improve it over time. When you truly care about how people experience your brand, growth naturally follows.

More Than Stars

We often say that Pulse is “more than stars.” Because while ratings are helpful, they only tell part of the story. Pulse brings together reviews from multiple platforms and distills them into one clear Pulse Score - a deeper, more actionable measure of your company’s reputation.

The Pulse Score shows you exactly where you are and where you could be. It goes beyond surface-level feedback to provide insights and realistic, achievable actions through intelligent widgets and analytics. It’s designed to grow alongside your business - gradually getting better, smarter, and more essential over time.

The Beating Heart of Your Business

Our goal is for Pulse to become something you can’t imagine running your business without, the beating heart of your reputation strategy. Because when you understand your customers’ voices and take action from them, you don’t just improve your reviews, you build trust, loyalty, and long-term success.

And that’s the story behind the name Pulse: a living symbol of reputation, rhythm, and continuous improvement.