Positive Google Reviews: How To Get Them
In the digital age, Google reviews can be the difference between a thriving business and one that struggles to attract new customers. Positive reviews not only increase your business’s reputation but also improve your visibility online. Here are practical tips and strategies to help you gather more positive reviews on Google.
Reach Out to Past Happy Clients
One of the simplest yet most effective ways to increase your Google reviews is to reach out to past clients who have had positive experiences. If you have a record of clients who were satisfied with your service, sending them a polite email asking for a review can be incredibly effective. Make the process as easy as possible by including a direct link to your Google review page.
Leverage Positive In-Person Feedback
Often, customers express their satisfaction in person during or after a service. This is the perfect opportunity to ask for a review. Let them know that their feedback is invaluable and that sharing their positive experience online would greatly help potential customers understand the quality of your business. For instance, after a client compliments your service, you could say, “Thank you! We're really happy you had a great experience. Would you mind sharing this feedback in a Google review? It really helps us out.”
Implement a Systematic Approach
Having a system in place for asking for reviews is key. This could be through follow-up emails, SMS after a purchase, or during after-service calls. Ensure every customer is given an opportunity to leave feedback. This systematic approach could be a part of your routine service process, ensuring it doesn’t get overlooked. This approach may work well for some business but not all, in some cases, touch points works in the best way!
Educate Your Team on the Importance of Reviews
Your employees and team play a significant role in encouraging reviews. Train your team to recognise when a customer is happy and how to appropriately ask for a review. Having your team members understand the significance of Google reviews will help them engage more confidently with customers about leaving positive feedback.
Don’t Be Afraid to Ask
Many businesses hesitate to ask for reviews for fear of seeming pushy. However, if you don’t ask, many satisfied customers might not think to leave a review. A simple, polite request can go a long way. Let your customers know how much a review would be appreciated and how it helps the business grow and improve.
Respond to All Reviews
Show your customers that their opinions are valued by responding to all reviews, both positive and negative. This not only demonstrates your commitment to customer satisfaction but also encourages others to leave their feedback when they see that the business owner actively engages with customer reviews.
Use QR codes and/or NFC tags
This method gives customers a seamless and convenient way to leave feedback without having to go through the hassle of searching for the brand's website or social media page. After scanning the QR Code, customers go straight to a review URL where they can quickly and easily share their thoughts on the product. NFC tags work in a similar way to QR Codes in that you can scan a tag with your device and be taken to a destination.